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A Japanese attendee was seen lying on the ground photographing the carās chassis at an expo held in Tokyo.
Learning Through Disassembly
In 2021, NHK, Japanās renowned public broadcaster, aired a program showcasing the disassembly of a Chinese Wuling Hongguang MINI EV. By the end of the show, the host and a correspondent looked visibly concerned, admitting, āIf this enters the Japanese market, it would pose a serious threat to domestic brandsā
In the NHK program, a Wuling Hongguang MINI EV was sent to Nagoya University for disassembly.
Recently, Japanese trading firm Sanyo Trading purchased 16 Chinese EV models, including BYDās ATTO 3 and NIOās ET5, for disassembly. They plan to expand this effort by disassembling more models from brands like Li Auto, AITO, and even Xiaomi to uncover the reasons behind the success of Chinese EVs.
Nikkei BP, Japanās largest publisher, has also joined the disassembly frenzy. They published a 350-page book documenting the entire process of disassembling BYDās Seal, complete with a DVD featuring teardown footage. Priced at $5,700, a package with additional services costs up to $8,600. In September, Nikkei BP bought a Zeekr 007 from China for similar scrutiny.
Toyota, one of Japanās āBig Threeā automakers, has reportedly torn apart several BYD models, including the Han EV, Tang DM, Dolphin, and Yuan PLUS, for detailed study.
But what exactly have the Japanese uncovered?
Low Cost, High Performance
First, Japanese analysts concluded that āChinese automakers excel at low-cost production,ā thanks to two key factors:Highly Integrated Components: Chinese EVs integrate multiple key components into single units. For instance, their āE-Axleā system combines eight critical partsāincluding the motor, inverter, reducer, onboard charger, and DC-DC converterāreducing production costs, vehicle weight, and failure rates while simplifying maintenance.
Localized Supply Chains and Shared Components: Many Chinese automakers source components domestically or produce them in-house, allowing for greater parts standardization across models. BYD, for instance, slashes costs by producing components in-house and sharing them across its lineup.
NHKās teardown of the Wuling Hongguang MINI EV revealed that its key electrical componentsāsuch as batteries, semiconductors, and capacitorsāwere entirely sourced from Chinese suppliers, with no parts from Japanese firms.
Masayoshi Yamamoto, a former professor at Nagoya University who participated in the teardown, remarked that the MINI EVās cost control and precise design target were unmatched. āWith Japanās current supply chain, itās impossible to produce an EV of the same quality and price,ā he admitted.
Second, Chinese automakers excel in software and algorithm development. Nikkei BPās teardown of the Zeekr 007 highlighted its cutting-edge integrated die-casting technology and 800V high-voltage drivetrain. The vehicleās high-performance ECU (Electronic Control Unit) features NVIDIAās in-car SoC (System on Chip), supporting advanced driver-assistance systems (ADAS) with sensors like LiDAR.
While Japanese automakers excel in precision manufacturing, their struggles in software and algorithms underscore their lag in EV technology.
The Unreplicable Chinese Model
After tearing down the cars, Japanese automakers realized that even if they reassembled an identical vehicle using the same components, they might not match Chinaās cost or performance. This situation is reminiscent of DJI, the Chinese drone giant. While many of DJIās components are sourced from the global supply chain, the U.S. has failed five times to sanction the company effectively. The reason? Products with comparable configurations in the U.S. market are typically 3-4 times more expensive and fall short in performance.
DJI MAVIC 3
Banning DJI would drastically increase the cost of drone procurement, creating challenges for various public service sectors and industries in the U.S. Similarly, the core competitive advantage of Chinese EVs and DJI drones lies in their ability to deliver low cost and high performance.
Japanese Automakersā Ongoing Anxiety
Despite the competition, Japanese automakers retain certain advantages. As the worldās third-largest auto producer, Japanese cars are celebrated for their fuel efficiency, durability, and high resale value. Some engines from brands like Toyota and Honda have operated flawlessly for decades. Japan also dominates the global power semiconductor market, with five of the top ten players hailing from the country. Companies like Mitsubishi Electric, Fuji Electric, Toshiba, Renesas, and ROHM collectively hold over 20% of the global market share. ROHM alone controls more than 10% of the silicon carbide (SiC) power semiconductor market and 15-20% of the SiC wafer market.While the global automobile market is still dominated by gas-power from brands like Toyota, Volkswagen, and Honda, Japanās frantic effort to dissect Chinese EVs signals the mounting pressure Chinese automakers are placing on their Japanese counterparts. According to data from the China Association of Automobile Manufacturers, Japanese cars held a 23.1% market share in China in 2020. By the first four months of 2024, that figure had plummeted to just 12.2%. In contrast, the market share of Chinese brands surged from 38.4% to 60.7% over the same period.
Clearly, relying on teardown strategies alone wonāt solve the challenges Japanese automakers face. In the end, they may be left grappling with the anxiety of being fully outpaced by their Chinese competitors.
Masayoshi Yamamoto and his team at Nagoya University has begun disassembling Xiaomiās SU7
FROM: THECHINAACADEMY.ORG