Here is the Strength of Facebook-
Facebook is the biggest social media company and this is its biggest strength of the company. This is one of the largest online advertising companies as well. Facebook has non-replicable advantage in terms of competition. The another advantage the company is having is the exact data of the customers such as mobile, emails, location, taste, preferences etc. and that is very valuable for the company.
The more internal strategic factors are-
High revenues, Big customer base from all over the world. High revenue, innovation in workforce etc.
Weakness- Weakness is those internal factors which reduce the success of the company. The comp-any has limited variety of offering. Te advertising done on the social media platform sometimes affects the customers experience negatively. The company has low diversification of its business. The company has failed to stop the hate speech, violations of law, online crimes, spreading false news and rumors etc. That is why some companies has banned this.
Opportunity- The opportunities for Facebook is to diversity its product line. The company is although going in this way and bought Whats app to diversify but the company should further diversify its product line. Being a reputed company and brand people will use its product very much. Further the company should do product innovation.
Market penetration and development is another option opened for the company through it the company can go further.
Threats- The biggest threat for the company I cybercrime and data theft. The company was in lite for the wrong reasons for same. The other sits has the strengths to reduce the market share of the company.
Culture- As asked the culture of the company decides the values, behavior of employees and traditions in the company. The company has the culture of innovation and creativity which helps the company to beat the other companies lk Google Plus and Snapchat etc. The company uses its corporate culture to build competitive advantage.