As difficult as 2020 was for the entire automotive industry, Toyota Motor Philippines (TMP)—to no surprise—still managed to remain on top. The company has just announced that it has officially bagged its 19th consecutive Triple Crown victory.
TMP led the industry in nine key segments and ended the year as the number one in passenger car, commercial vehicle, and overall sales. The carmaker boasted a 41.3% market share in 2020.
"This pandemic has really tested our spirits and pushed our limits. Yet, we were able to achieve a record-setting 41.3% market share last year." said company chairman Alfred Ty during the recent TMP Dealership Convention. "We emerged from 2020 with many new learnings, reflections, and green shoots that we can...
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