MANILA, Philippines — Are streaming platforms really competition for free-to-air television?
For TV5’s president and CEO Guido Zaballero, he doesn’t see it that way.
“Maybe the term is not necessarily competition, I think the term is… we need to embrace it as an ecosystem, where there are certain types of content that will really begin in free-to-air, but will eventually find their way to the digital space, streaming and vice-versa,” he said.
“As a whole, you see how other companies have evolved and really embraced the digital space — part of a way to monetize content. So, why fight it? You have to embrace it.”
Asked by The STAR on TV5’s notable steps towards this direction, Zaballero said, “The efforts to expand into the digital space...