This undated photo shows Mumuso store in Uruguay (Mumuso/Released)
Confusion between lifestyle brands Miniso, Yoyoso, Mumuso, Uniqlo, Muji recently grew not just because of their rhyming names but also because of their brand identity.
Recently, the Chinese lifestyle brand Miniso made headlines after it drew flak for posting a picture of dolls, one of which it called a “Japanese geisha doll” but which Chinese social media users pointed out was wearing a qipao dress, a traditional Chinese outfit.
The brand also copied clothing brand Uniqlo’s logo style.
Miniso has since apologized after the backlash saying had “taken the wrong path” with its brand positioning and marketing strategy, having hired a Japanese designer as its chief...