PH
Pet owners in the Philippines are increasingly looking beyond basic food and veterinary care.
Market research for 2026 identifies growing interest in functional nutrition, supplements, digital pet-care services, and products designed around individual pets' needs.
Online shopping is also making specialized products easier to access.
This is part of a broader trend called pet humanization, where owners increasingly treat pets as household members with their own lifestyle and wellness needs.
The result is a pet-care market that looks increasingly similar to other personal-care markets. (Euromonitor)
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