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Many online stores display messages like "Only 3 left!" or "Selling fast!" to encourage quicker purchasing decisions. Sometimes these messages reflect actual inventory, while other times they're based on marketing systems or recent shopping activity. Consumer protection agencies require businesses to avoid misleading claims, but the exact wording varies by platform.
That's why it's worth comparing products instead of rushing because of a countdown or stock message. Urgency can influence buying decisions more than people realize. A timer isn't always the best reason to click "Buy Now."
© U.S. Federal Trade Commission