
Many shoppers automatically assume that products with red price tags are on sale. However, the color red is often used simply because it attracts attention and creates a sense of urgency. Some stores use red tags even when the discount is small—or when there is no discount at all.
That's why comparing prices instead of relying on colors is always a smart idea. Retailers understand that colors can influence how people shop. Your eyes often make buying decisions before your brain does.
© NielsenIQ