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Unlike traditional media, social media allows a single post to reach millions of people in a very short time. If enough users like, comment, and share a post, platform algorithms may recommend it to even more people. This is why ordinary users—not just celebrities—can suddenly become famous overnight.
Businesses and content creators often rely on engaging content rather than large advertising budgets to achieve viral success. Timing, creativity, and audience engagement all play important roles.
© Pew Research Center