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Step-by-step solution​

1. Step 1 of 1​

   Introduction
   Let’s consider how Narendra Modi, Chief Minister of the state of Gujarat in India, is managing his election campaign. Mr. Modi is acknowledged and criticized for bold decision-making in his state. He is also the prime ministerial candidate of a prominent party in the forthcoming elections in mid-2014.
   Use of Science as well as Art in his Speech
   Mr. Modi follows a bottoms-up approach in creating content for his election speeches. Local workers pick up the angst and dreams of the populace and transmit these via chits to a centralized IT cell that collates this information real-time.
   The IT Cell helps the party to select the most sensitive local issues for campaign speeches to create a maximum impact. The massive effort is well-coordinated by key managers, ground staff and volunteers: M is given the focus areas on the go during his whirlwind visits to India’s corners.
   
   The art is deployed by managing a massive work-force, the delegation of work; the co-ordination of activities and an updated information system are the cornerstones of a well-planned and well-managed campaign.
   Modi follows intuition, backed by reliable data, in his campaign speeches, choosing to hit where the opposition is the most vulnerable. Thus, Modi’s campaign is a good example of the practice of science and art in management.
   Conclusion
   This reflects an appropriate strategy adopted by the leader could enhance his political career by using science and art in his speech to spread the message.

 

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