WHAT IS PUREGOLD
PUREGOLD
Puregold Price Club, Inc. or simply Puregold is a chain of supermarkets in the Philippines, founded in September 8, 1998 by Chinese Filipino businessman Lucio Co and opened its first branch in Mandaluyong City on December 12, 1998. It has grown into a retail chain with more than 300 stores nationwide.
ITS HISTORY
Puregold Price Club, Inc. (“Puregold” or “the Company”) was incorporated on September 8, 1998 and opened its first Puregold hypermarket store in Mandaluyong City in December of the same year. In 2001, it began its expansion by building 2 additional hypermarket stores in Manila and Paranaque. It also launched its loyalty program, which was eventually renamed as “Tindahan ni Aling Puring” in 2004. Between 2002 to 2006, Puregold continued its expansion at an average of 3 new stores every year and established operations in North and South Luzon.
WHY PUREGOLD WHEN FULL OF GREEN?
MOTIF
The President, Leonardo Dayao, is a FEU Alumni both for his BS and LlB.
Other Theories
The Beliefs of the majority
YET THERE IS NO SPECIFIC ANSWER WHY, others say that Puregold is filled with the color green instead of gold because the color green serves as a color that's appealing to the eyes of the many. Some say that it is also to serve as an eco-friendly, yet there are theories also says that green is the color of money.