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Content That Sells by Han Mosby is a structured online training program focused on creating strategic social media content that supports business growth, audience engagement, and sales. The course covers the process of developing a recognizable brand presence, planning content around specific marketing goals, communicating value, and turning audience attention into potential customers.
The program is organized into five parts, with 40 lessons and approximately seven hours of video training. It also includes a dedicated content hub containing 10 marketing resources in a spreadsheet, giving participants practical materials to support their content planning and implementation.
Course Overview
Content That Sells approaches content marketing as more than simply publishing regularly or trying to reach a large audience. Its curriculum focuses on connecting content decisions with business objectives, understanding the target market, developing a consistent brand identity, and creating messages that help potential customers understand an offer.
The training also explores the difference between visibility and viral reach, the role of different content formats, and how to use performance metrics to make better decisions. Participants are introduced to sales messaging, storytelling, promotional content, audience nurturing, and conversion-focused strategies.
With five modules covering the complete content process, the course moves from foundational marketing principles to branding, content development, social media stories, and broader publishing systems.
Course Structure and Learning Materials
The program includes the following resources:
- 5 Modules: Five main parts covering different stages of content strategy and marketing.
- 7 Hours of Video Training: Approximately seven hours of instructional material distributed across the modules.
- 40 Lessons: Individual lessons covering sales, branding, content creation, storytelling, and marketing systems.
- 1 Content Hub: A dedicated place for organizing and working with content-related resources.
- 10 Marketing Resources: Practical materials provided through a content hub spreadsheet.
The first part establishes the business and marketing principles behind effective content. It begins with an introduction to the course before examining how sales methods, client capacity, and messaging influence content decisions.
A key subject is the relationship between the type of service or product being offered and the way it should be communicated. The lessons also compare low-ticket and high-ticket offers, helping participants consider how pricing and customer expectations affect marketing messages.
Lessons Covered
- Introduction: An overview of the program and its approach to content marketing.
- Sales Method: Understanding the sales process and how content can support it.
- Client Capacity: Considering the number of clients a business can serve when planning marketing activity.
- Fluff-Free Sales Messaging: Creating direct, clear messages that communicate the value of an offer without unnecessary wording.
- Low vs High Ticket: Exploring differences in marketing and sales approaches for lower-priced and higher-priced offers.
- Content Types & Goals: Understanding different content formats and the objectives they can serve.
- Visible vs Viral Mindset: Examining the difference between building consistent visibility and pursuing viral reach.
- Less & Better With Metrics: Using performance measurements to focus on meaningful results rather than unnecessary activity.
- Market Research & Target Audience: Identifying the intended audience and understanding its needs, interests, and challenges.
Part Two: Branding and Visual Identity
The second part focuses on creating a recognizable social media presence. It covers branding fundamentals and the visual elements that contribute to a consistent feed, helping participants understand how presentation supports the overall brand identity.
The lessons examine how to organize social media graphics, establish posting patterns, and develop a signature content style. They also address design choices and the process of curating a feed so that individual posts contribute to a coherent visual impression.
Lessons Covered
- Branding Basics: Understanding the fundamental elements of a business brand.
- Feed Aesthetic: Developing a consistent visual appearance across social media content.
- Posting Patterns: Exploring approaches to organizing and maintaining a publishing schedule.
- Design Dos & Don'ts: Reviewing design practices that support clear and effective communication.
- Social Media Graphics: Working with visual content for social platforms.
- Curating Your Feed: Organizing published content to create a more consistent overall presence.
- Signature Content Style: Developing a recognizable approach to presenting content.
Part Three: Creating Content That Attracts and Converts
Part Three is the largest section of the course and covers the development of useful, strategic, and sales-oriented content. It explores how to create material that remains relevant over time, address customer pain points appropriately, and organize different types of posts around specific marketing objectives.
The lessons also examine content systems, idea generation, storytelling, hooks, captions, and calls to action. Participants are introduced to growth content for attracting attention, nurture content for building relationships, and conversion content for encouraging purchasing decisions.
Lessons Covered
- High-Value & Evergreen Content: Creating useful material that can remain relevant beyond the original publishing date.
- Pain Point Marketing the Right Way: Addressing audience challenges in a clear and appropriate way.
- Core Quarterly Content: Planning important content themes across quarterly periods.
- Content System: Developing an organized process for planning and producing content.
- Trolls, Copying & AI: Exploring challenges involving online criticism, content imitation, and artificial intelligence.
- Content Ideas: Developing a repeatable approach to finding subjects for future posts.
- Growth Content: Creating content intended to attract new audience members.
- Nurture Content: Building trust and maintaining relationships with an existing audience.
- Conversion Content: Developing content that supports the decision to purchase.
- Hooks: Writing effective openings that encourage people to continue reading or watching.
- Storytelling: Using stories to communicate ideas and connect with an audience.
- Calls to Action: Guiding audiences toward a clear next step.
- Long or Short Captions?: Considering caption length and how it relates to the content's purpose.
- Lazy Launching: Exploring a simplified approach to promoting an offer.
This provides a framework for building a more balanced publishing strategy in which individual posts contribute to different stages of the customer journey.
Part Four: Instagram Stories Strategy
The fourth part focuses on using social media stories as a communication and promotional tool. It introduces the Stories Method and its 80/20 split, alongside separate lessons on personal and promotional stories.
The section explores how businesses can combine relationship-building content with messages about their products or services. It also covers the process of creating a dedicated stories strategy rather than relying on spontaneous updates without a clear purpose.
Lessons Covered
- Stories Method - 80/20 Split: Introducing the program's approach to balancing different types of stories.
- Personal Stories: Using personal experiences and everyday content to build familiarity with an audience.
- Promotional Stories: Creating stories that communicate offers and support sales activity.
- Build Your Stories Strategy: Organizing story content into a more consistent marketing approach.
Part Five: Publishing Systems and Performance
The final part brings the previous lessons together through a broader social media and content management strategy. It covers feed planning, marketing funnels, automation, content repurposing, and performance measurement.
The focus is on making content creation more organized and sustainable while identifying which activities contribute to the intended business objectives.
Lessons Covered
- Simple Feed Strategy: Developing a practical approach to organizing social media posts.
- Funnels & Automations: Understanding how marketing funnels and automated processes can support customer journeys.
- Repurposing Top Content: Reusing successful content in different formats or contexts.
- Metrics & Success: Reviewing performance indicators to evaluate content effectiveness.
Who May Benefit from Content That Sells
Content That Sells may be relevant to entrepreneurs, service providers, online business owners, coaches, consultants, and marketers who use social media to communicate with potential customers.
It is particularly suited to learners who want to move beyond random posting and develop a more deliberate content strategy. The course covers both creative and business-related topics, making it relevant to people who need to improve their branding, messaging, planning, and promotional activities.
The five-part structure provides a progression from understanding the sales process and target audience to building a visual identity, producing strategic content, using stories, and measuring results.
Download Information
Course Name: Content That Sells
Instructor: Han Mosby
Category: Business / Marketing / Social Media Marketing
Content Type: Video Training / Marketing Resources / Spreadsheet
Language: English
Format: .MP4
FileSize: 8.07 GB
Course Page:
Code:
https://socialhan.com/content-that-sellsDOWNLOAD LINKS
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