The Bookshop A History of Bookselling from the Dawn of Print to the Twenty - First Century

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The Bookshop A History of Bookselling from the Dawn of Print to the Twenty - First Century | 34.56 MB

Title: The Bookshop A History of Bookselling from the Dawn of Print to the Twenty - First Century
Author: Andrew Pettegree
Category: Antiques & Collectibles, History, Business & Finance, Books, Publishing, World History
Language: English | 377 str. Pages | ISBN: 9781805224396​

Description:​

The global history of the rise and transformation of bookstores, from medieval book merchants to today's neighborhood indies.
"This is the arresting and ultimately optimistic story of the making and marketing of print culture. Here is a book for every book-lover to buy." -Jeff Jarvis, author The Gutenberg Parenthesis
Whether it's a local indie bookshop, an online megaretailer, or a chain bookstore, the place we buy books is an essential part of our reading lives. Bookstores connect books to potential buyers and convert idle browsers into committed readers. Yet, as historian Andrew Pettegree reveals, it took more than five centuries after Gutenberg for bookstores as we know them to emerge.
The Bookshop tells a sweeping history of the bookstore. It celebrates the ingenuity of booksellers, from the smugglers who carried contraband books across borders, to the innovators who created the global distribution networks that define...

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