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DESCRIPTION:Most of us were taught the wrong thing about persuasion.
We learned it from the pushy salesperson who talked over objections, the relative who wore us down until we agreed just to end the conversation, and the boss who mistook volume for conviction.
The harder you push, the more the other person braces, and the further the real conversation moves out of reach.
This book is built on a different premise. The most effective persuaders are rarely the loudest or most aggressive.
They are the people who make others feel understood, who speak with calm clarity, and who care more about the quality of the decision than about collecting a win.
When you remove the pressure, you remove the resistance that pressure always creates.
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