PH
The Department of Tourism's current domestic campaign is promoting travel around experiences, including food, adventure, community activities, events, and attractions.
Rather than presenting a destination simply as somewhere to stay, the campaign encourages travelers to choose what they want to experience there.
This can mean combining a food trip with sightseeing, an outdoor activity with a local tour, or a cultural experience with a short stay. More than 3,000 travel deals were included when the campaign launched in June 2026.
The approach makes travel planning less about simply choosing a destination and more about choosing what to actually do once there.
© Department of Tourism Philippines