PH
The Cordillera is being promoted as a destination even during rainy and traditionally quieter travel periods.
The region's campaign highlights mountains, cooler weather, food heritage, and sustainable farming alongside its well-known scenery.
This encourages travelers to think beyond the usual beach-focused Philippine vacation. It also supports tourism businesses during months when visitor numbers can normally fall.
Travelers looking for cooler temperatures can find the Cordillera particularly different from tropical coastal destinations.
© Philippine Information Agency / Department of Tourism-CAR