PH
The Department of Tourism launched destination microsites connected to BINI and SB19, using the groups' popularity to encourage fans to explore Philippine destinations.
Each member's preferred destinations are paired with travel packages offered through DOT-accredited partners.
This creates a different approach to tourism marketing: instead of promoting a destination by scenery alone, campaigns connect places with personalities and fan communities.
The strategy can encourage people to visit locations associated with artists they already follow. It also combines entertainment fandom with domestic tourism.
© Philippine Information Agency / Department of Tourism