🎓 Course Google Ads 2026: How to Drive Sales With PPC! {Udemy}

Get started with Google Ads and launch effective PPC advertising campaigns to reach new customers and grow your business

What You’ll Master

Google Ads Fundamentals & Account Setup

• Navigating the Google Ads ecosystem, weighing key pros and cons, and contacting support.
• Account creation, structure, and managing large-scale campaigns via Google Ads Editor.

Keyword Strategy & Market Research

• Conducting targeted keyword research, structuring ad groups, and setting data-driven budgets.
• Leveraging Google Trends to analyze search demand and seasonal behavior.

Campaign Creation & Optimization

• Launching and refining search, display, and social media PPC campaigns.
• Configuring budgets, bidding strategies, ad rotation, and geo-targeting.
• Writing high-converting ad copy and implementing strategic ad extensions.

Analytics, Tracking & Conversions

• Setting up Google Tag Manager and installing Google Analytics tracking code.
• Defining macro and micro conversions to track ROI effectively.
• Implementing conversion tracking to maximize ad spend efficiency.

Advanced Audience Targeting & Retargeting

• Building remarketing campaigns to re-engage prospects, drive upsells, and boost customer retention.