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DESCRIPTION:The global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages,
and is a bestseller across 5 continents--now in its 20th anniversary, enhanced with a new preface,
in-depth case studies on NVIDIA and Taylor Swift,
and a roster of bestselling blue ocean cases across diverse industries
that expand far beyond those in the original version.
In this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought
you knew about the requirements for strategic success.
Lasting success, they argue, comes not from battling competitors
but from creating "blue oceans"--untapped market spaces ripe for growth.
With its systematic approach and a variety of tools any organization can use to create and capture blue oceans,
Blue Ocean Strategy is a global phenomenon--published in a record-breaking forty-nine languages
and a bestseller across five continents.
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