💡 Trivia Waiting Without Knowing the Time Feels Much Longer

Beatriz9

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People generally perceive waiting as more stressful when they don't know how long it will last. This is why elevators show floor numbers, food delivery apps display progress, and ride-hailing apps provide arrival estimates.

Knowing that something is moving forward reduces uncertainty, even if the actual waiting time doesn't change. Businesses use progress indicators because they improve the customer experience. Sometimes, information is more valuable than speed itself.



© Harvard Business Review
 

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