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Take a close look at movie posters, and you'll notice many of them look surprisingly similar. Action heroes often face away from the camera, romantic movies feature two people looking at each other, and horror posters usually have dark backgrounds with a single mysterious figure.
Designers use these familiar layouts because audiences instantly recognize the genre. These visual patterns have been refined through years of marketing research. A movie poster is carefully designed to tell a story before you even watch the trailer.
© Academy of Motion Picture Arts and Sciences