PH
Psychologists have found that people naturally notice negative information more quickly than positive information. This tendency, known as negativity bias, helped humans pay attention to potential dangers throughout evolution. Today, it also influences which headlines people click and remember online.
News outlets and content creators are aware of this effect when writing titles. Understanding this bias can help people become more mindful of the content they consume. Sometimes, it's not the headline that's powerful—it's how the brain is wired to react to it.
© American Psychological Association