PH
Before buying something online, many people read reviews from complete strangers. Research has consistently shown that customer reviews influence purchasing decisions more than traditional advertising.
Buyers often trust real experiences because they seem more honest and less promotional. This is why businesses work hard to collect positive reviews from customers. A product with hundreds of genuine reviews often performs better than one with expensive advertising. Sometimes, a stranger's opinion has more influence than a company's marketing campaign.
© BrightLocal