
Short-form videos have transformed the way people consume content online. Platforms like TikTok, Instagram Reels, and YouTube Shorts made it possible to watch dozens of videos in just a few minutes. Because these clips are quick and easy to consume, they often lead users to spend more time scrolling than they originally intended.
This format has also changed how creators, businesses, and educators share information. Many trends now spread worldwide within hours through short videos.
© Pew Research Center
