📘 Non-Fiction [Ebook] Modern Discovery (2026 Edition): The Complete Sales Playbook | By: Brian LaManna | .PDF

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DESCRIPTION:
75+ pages, 15+ video tutorials, 75+ discovery questions, and 12+ ready-to-use templates.
It replaces generic discovery scripts with a full system you can use on your very next call.



Inside you'll find:
• POV-Led Discovery Process — opens calls with a point of view that sets you apart
• "Why Change, Why Now, Why Us" framework
• Psychology of Buying Decisions — 5 principles (cognitive reframing, loss aversion, etc.)
• AI-enhanced discovery with 15+ prompts
• Executive-level engagement framework for C-suite calls
• CFO Buying Checklist — 9 factors decision-makers actually care about
• Works for SaaS, services, finance, manufacturing — any industry
• Also has sections for SDRs/BDRs




❉ L I N K: ❉

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