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Description
This course contains the use of artificial intelligence. Welcome to Generative AI Content Creation . Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation faster than ever before.This is the complete generative AI course for creators who want to:
generate stunning images from prompts
convert scripts and storyboards into video
add motion to still images
streamline editing and post-production
localize videos at scale for global audiences
automate repetitive tasks across their creative workflows
Using AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.
Every lesson is short, practical, and designed to give you real-world skills you can use immediately.
What You’ll Learn
Generative AI Foundations
The origins and evolution of generative AI
Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
How GenAI fits into modern creative workflows
Visual, Image & Video Production with AI
How to generate production-ready images using Adobe Firefly
Lip-syncing a voice to a face using Runway ML
Turning scripts, prompts, and images into complete AI-generated videos
Adding motion to still images using Runway ML’s motion tools
Editing & Post-Production with AI
Branding and editing videos directly on the Runway ML timeline
Removing objects, correcting issues, and refining visuals with AI
Replacing video segments and adjusting scenes nondestructively
Performing color grading and post-production enhancements with speed
Localization & Personalization
Translating and localizing video using Synthesia
Generating multilingual versions of your video content
Adapting visual assets for new markets using Adobe Firefly
Scaling global creative output without a full production team
Workflow Automation
Introduction to automated workflows using Make . com
Creating Make scenarios that trigger AI tasks
Connecting Runway ML with Make for seamless asset generation
Building automated text-to-image workflows
Building automated text-to-video workflows
Setting up complete creative pipelines powered by AI + automation tools
Real Projects You’ll Complete
A set of AI-generated images created through expert prompting
A lip-synced character video
A script-to-video project built in Runway ML
A motion-enhanced image sequence
A branded, edited timeline-based video
A localized video with voice + visuals adapted for another market
A full Make + Runway ML text-to-image automation
A full Make + Runway ML text-to-video automation
Who This Course Is For
Anyone wanting to use AI to accelerate visual and video production
Content creators
Social media teams
Video editors & designers
Marketing teams
Production studios
Educators & online creators
- generate stunning images from prompts
- convert scripts and storyboards into video
- add motion to still images
- streamline editing and post-production
- localize videos at scale for global audiences
- automate repetitive tasks across their creative workflows
- The origins and evolution of generative AI
- Why prompt engineering matters — and how to write prompts that yield high-quality images and videos
- How GenAI fits into modern creative workflows
- How to generate production-ready images using Adobe Firefly
- Lip-syncing a voice to a face using Runway ML
- Turning scripts, prompts, and images into complete AI-generated videos
- Adding motion to still images using Runway ML’s motion tools
- Branding and editing videos directly on the Runway ML timeline
- Removing objects, correcting issues, and refining visuals with AI
- Replacing video segments and adjusting scenes nondestructively
- Performing color grading and post-production enhancements with speed
- Translating and localizing video using Synthesia
- Generating multilingual versions of your video content
- Adapting visual assets for new markets using Adobe Firefly
- Scaling global creative output without a full production team
- Introduction to automated workflows using Make . com
- Creating Make scenarios that trigger AI tasks
- Connecting Runway ML with Make for seamless asset generation
- Building automated text-to-image workflows
- Building automated text-to-video workflows
- Setting up complete creative pipelines powered by AI + automation tools
- A set of AI-generated images created through expert prompting
- A lip-synced character video
- A script-to-video project built in Runway ML
- A motion-enhanced image sequence
- A branded, edited timeline-based video
- A localized video with voice + visuals adapted for another market
- A full Make + Runway ML text-to-image automation
- A full Make + Runway ML text-to-video automation
- Anyone wanting to use AI to accelerate visual and video production
- Content creators
- Social media teams
- Video editors & designers
- Marketing teams
- Production studios
- Educators & online creators
Who this course is for:
- This course is ideal for:
- Social media managers
- Content creators who want to speed up image, video, and multimedia production using generative AI.
- Social media managers & marketers looking to scale content output across multiple formats and languages.
- Video editors & designers interested in using AI to automate editing, motion, and post-production tasks.
- Entrepreneurs, educators & online creators who need fast, high-quality visual content without a full production team.
- Anyone curious about how AI can streamline visual creation, video generation, editing, and global