PHWhat you'll learn
- The fundamentals of web analytics, including its principles and objectives
- The importance of key performance indicators and how to track them
- Mastery of your website’s Google Analytics 4 setup
- Ability to craft an intuitive Google Analytics 4 interface
- Setting up Google Tag Manager to track custom events and conversions
- Effective data analysis through segmentation and filtering
- Navigating standard reports and custom reports in Google Analytics 4
- Advanced analysis with GA4 Exploration
- Expert setting of the e-commerce block
- Seamless integration with Google’s suite of products, including Google Ads, Tag Manager, and Search Console