PHFor those who didnt know
The most frustrating experience for online browsers involve full page pop-up adverts that require the user to find an “X” to remove. More generally, 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general. 79% also feel that they’re being tracked as a result of retargeted ads.It can chew your data connection
The most notable data points: the majority of respondents say that it’s the worst offender ads that give online ads a bad name. 83% of respondents agree that not all ads are bad, but they want to filter out the really obnoxious ones. 77% agree that they would prefer to ad filter rather than completely ad block. Perhaps this means there is hope for the ad industry -- if ad blocker users could simply filter out specific ad types, like pop ups or video ads, could that be enough to keep the lights on?
A majority of our respondents also agree that most online ads today don’t look professional and are insulting to their intelligence (63% and 56%, respectively). Ouch. This is practical and addressable feedback: ads should look like some thought was put behind them.
What’s worse, of people who have clicked on an ad, 34% said it was a mistake and 15% accused advertisers of tricking of them into clicking. Only a paltry 7% said it was because the ad was compelling.
So theres solution?
*Of course there is
Download Ads Browser
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Long live PHC
The most frustrating experience for online browsers involve full page pop-up adverts that require the user to find an “X” to remove. More generally, 91% of respondents agree ads are more intrusive today compared to two to three years ago, and 87% agree there are more ads in general. 79% also feel that they’re being tracked as a result of retargeted ads.It can chew your data connection
The most notable data points: the majority of respondents say that it’s the worst offender ads that give online ads a bad name. 83% of respondents agree that not all ads are bad, but they want to filter out the really obnoxious ones. 77% agree that they would prefer to ad filter rather than completely ad block. Perhaps this means there is hope for the ad industry -- if ad blocker users could simply filter out specific ad types, like pop ups or video ads, could that be enough to keep the lights on?
A majority of our respondents also agree that most online ads today don’t look professional and are insulting to their intelligence (63% and 56%, respectively). Ouch. This is practical and addressable feedback: ads should look like some thought was put behind them.
What’s worse, of people who have clicked on an ad, 34% said it was a mistake and 15% accused advertisers of tricking of them into clicking. Only a paltry 7% said it was because the ad was compelling.
So theres solution?
*Of course there is
Download Ads Browser
Link
You do not have permission to view the full content of this post. Log in or register now.
Feed back and Like
Follow me
Long live PHC
