Professional Diploma in Social Media Marketing & Management
SMM Social Media Marketing and Management Program, Digital Marketing and Management, Instagram, Freelance examplesYou will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.
After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and ρáíd promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.
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