What you'll learn
- Fundamentals of Digital Marketing, Performance Marketing and Online Advertising
- Digital Marketing terminology and explanations
- Digital Marketing Ad formats and sizes
- Types of Digital Marketing audience
- Digital Marketing research and audits
- Overview of Digital Marketing channels and modules
- Important digital marketing channels like Google Ads
- Introduction to Web Analytics and tools
- Reporting in Digital Marketing
- Automation tools in Digital Marketing
- Media Planning and Strategy
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