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Focal Papers about features of fast food mobile application

 

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There are several focal papers that discuss the features of fast food mobile applications. Here are a few notable ones:

1. "Investigating the Impact of Mobile Applications on Fast Food Restaurants: A Case Study" by X. Liu et al. (2018): This study explores the impact of mobile applications on fast food restaurants. It focuses on features such as online ordering, loyalty programs, personalized recommendations, and push notifications. The paper examines the effectiveness of these features in improving customer satisfaction and increasing sales.

2. "Mobile Applications in Fast Food Industry: A Review" by A. Gupta and S. Arora (2019): This review paper provides an overview of the features and functionalities commonly found in fast food mobile applications. It discusses features like digital menus, mobile payments, order tracking, customization options, and integration with social media platforms. The study also highlights the benefits of these features for both customers and fast food chains.

3. "Exploring the Role of Mobile Applications in Enhancing the Customer Experience in Fast Food Restaurants" by M. Alalwan et al. (2017): This research paper explores the role of mobile applications in enhancing the customer experience in fast food restaurants. It investigates features such as mobile ordering, personalized offers, location-based services, and mobile payments. The study examines how these features impact customer satisfaction, loyalty, and repeat patronage.

4. "User Preferences for Mobile Applications in the Fast Food Industry: A Conjoint Analysis Approach" by S. Kim et al. (2016): This study utilizes a conjoint analysis approach to identify the features that influence user preferences for fast food mobile applications. It explores features such as ease of use, speed, personalization, menu variety, and loyalty programs. The paper provides insights into the relative importance of these features in driving app adoption and usage.

These papers offer valuable insights into the features of fast food mobile applications and their impact on customer satisfaction, loyalty, and business performance. They can serve as a starting point for further research or as a reference for designing and improving fast food mobile applications.