PHLEGO translates to "play well" in Danish
The name "LEGO" is so well-known you've probably never stopped to think about where the seemingly random word comes from. But according to the company itself, "LEGO" is an abbreviation of the Danish words "You do not have permission to view the full content of this post. Log in or register now.," meaning "play well." They say, "It's our name and it's our ideal."
(S) bestlifeonline