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External Strength and Weakness of google

 

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External Strengths of Google:
1. Dominant Search Engine: Google has a dominant position in the search engine market, with over 90% of global market share.

2. Diversified Product Portfolio: Google has a diversified product portfolio, including products such as Gmail, Google Drive, Google Maps, and Google Docs.

3. Strong Brand Image: Google is one of the world's most valuable brands, valued at over $191 billion in 2020.

4. Global Presence: Google has a global presence, with offices in over 50 countries, allowing it to serve customers all over the world.

5. Strong Financial Performance: Google has consistently delivered strong financial performance, with revenue of $182.5 billion in 2020.

External Weaknesses of Google:

1. Dependence on Ads: Google generates a large portion of its revenue from ads, making it vulnerable to changes in the advertising market.

2. Privacy Concerns: Google has faced criticism over its handling of user data and privacy concerns, which could damage its brand image and user trust.

3. Competition: Google faces competition from other tech giants such as Amazon, Microsoft, and Facebook, which could threaten its market dominance.

4. Regulatory Pressure: Google is facing increased regulatory pressure and antitrust investigations, which could impact its business operations and financial performance.

5. Dependence on Partnerships: Google relies heavily on partnerships with other companies, such as Android phone manufacturers and web publishers, which could be at risk if these companies decide to pursue alternative options.