🔒 Closed An Introduction to Business Research Methods by Dr. Sue Greener and Dr. Joe Martelli

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An Introduction to Business Research Methods
Dr. Sue Greener and Dr. Joe Martelli​

This revised edition of the textbook not only provides a comprehensive and thorough introduction to the field of business research for students, it also aims to prepare readers for practical careers as research consultants. Written by Dr. Susan Greener, a Principal Lecturer at the University of Brighton’s Business School, UK and Dr. Joe Martelli, professor at The University of Findlay, Ohio “Introduction to Business Research Methods” explains theoretical concepts in straightforward language and offers practical strategies for dealing with the challenges of conducting business research.

Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups, participant observation, and forecasting methods in business practice.

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