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Ans-1
Market segmentation is the process of dividing the whole market according to the demography into different segments. It helps the company to focus their marketing strategies according to the segmet they are going to offer their products.
Ans-2
The product chosen is LCD tv. the benefit of this product is that it saves electricity and takes less space too as compared to conventional TV's.
Ans-3
The advantage of focused marketing to a segment is cost saving. and the major disadvantage is for the product to get marketd to a particular segment when it is of general chracter.
Ans-4
VALS is different for different people. Lets take income as an example. If you are a person with high income your lifestyle would probably include habits of the SEC A class such as dining out of home frequently and that too in top class restaurants, wearing only branded clothes and buying the best cars out there. Whereas if you are a middle class income group consumer, you would be more wary of spending money and would rather concentrate on savings.
Ans-5
The three segments that we have are:
1. The college goers.
2. Housewives
3. Teenagers
Ans-6
Step 1: Understand your target market
Step 2: Understand your competition
Step 3: Map buying criteria against competitive positioning
Step 4: Assess your product’s strengths against the buying criteria
Step 5: Analyze the gaps
Ans-7
Market segmentation provides important impetus to position the product in the market. That is how both of them are related.
Ans-8
The options that are available are:
1. Define different strategies to segments.
2. Use proper marketing for the same.
3. Target the groups as per the life style.
Ans-9
They differ in terms of the scope of using the strategies. In a large firms the scope of using and gettings results are much large as compared to a small firm which only would cater to a smaller segment.
Market segmentation is the process of dividing the whole market according to the demography into different segments. It helps the company to focus their marketing strategies according to the segmet they are going to offer their products.
Ans-2
The product chosen is LCD tv. the benefit of this product is that it saves electricity and takes less space too as compared to conventional TV's.
Ans-3
The advantage of focused marketing to a segment is cost saving. and the major disadvantage is for the product to get marketd to a particular segment when it is of general chracter.
Ans-4
VALS is different for different people. Lets take income as an example. If you are a person with high income your lifestyle would probably include habits of the SEC A class such as dining out of home frequently and that too in top class restaurants, wearing only branded clothes and buying the best cars out there. Whereas if you are a middle class income group consumer, you would be more wary of spending money and would rather concentrate on savings.
Ans-5
The three segments that we have are:
1. The college goers.
2. Housewives
3. Teenagers
Ans-6
Step 1: Understand your target market
Step 2: Understand your competition
Step 3: Map buying criteria against competitive positioning
Step 4: Assess your product’s strengths against the buying criteria
Step 5: Analyze the gaps
Ans-7
Market segmentation provides important impetus to position the product in the market. That is how both of them are related.
Ans-8
The options that are available are:
1. Define different strategies to segments.
2. Use proper marketing for the same.
3. Target the groups as per the life style.
Ans-9
They differ in terms of the scope of using the strategies. In a large firms the scope of using and gettings results are much large as compared to a small firm which only would cater to a smaller segment.
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The C# program for the given requirement is as follows :
using System;
using System.Collections.Generic;
namespace ConsoleApp5
{
class Program
{
static void Main(string[] args)
{
// Populate the string array with names of members in the Draw
string[] names = { "Mr.Smith", "Mr.John", "Mr.Bill","Mr.Jason","Mr.Ahmad","Ms.Susan","Ms.Julia","Mr.Ben","Mr.Ken","Mr.Singh","Mr.Khan","Mr.Benny","Ms.Molly","Mr.Page","Mr.Jeff","Mrs.Kelly","Mrs.Rima","Ms.Hina","Mr.Ramesh","Mr.Amit" };
// Populate the List from the string array
List<string> namesList = new List<string>(names);
int ch;
int num;
Random rnd = new Random();
do
{
Console.WriteLine("\nMenu\n1. Draw\n2. Reset\n3. Exit\nEnter your choice : ");
ch = Convert.ToInt32(Console.ReadLine());
switch (ch)
{
case 1:
// Draw a winner if all members have not already been selected
if (namesList.Count > 0)
{
// Generate a random number between 0 and size of namesList who is the winner
num = rnd.Next(0, namesList.Count);
// Display the winner on console
Console.WriteLine("\nWinner of raffle draw is " + namesList[num]);
// Remove the winner from the list display count of remaining members
namesList.RemoveAt(num);
Console.WriteLine(namesList.Count + " members remaining to win ");
}
else
{
// All 20 winners have already been selected . Ask the user to Reset
Console.WriteLine("\nAll Winners have been selected. Reset the list to draw a new winner ");
}
break;
case 2:
// Reset the members
Console.WriteLine("\nResetting the draw");
// Clear the old List
namesList.Clear();
// Add the original elements back to the List from names string array
foreach (var rec in names)
namesList.Add(rec);
break;
case 3:
// Exit the program
Console.WriteLine("Exiting the program");
break;
}
} while (ch != 3);
}
}
}
The output of the program is as follows :
using System;
using System.Collections.Generic;
namespace ConsoleApp5
{
class Program
{
static void Main(string[] args)
{
// Populate the string array with names of members in the Draw
string[] names = { "Mr.Smith", "Mr.John", "Mr.Bill","Mr.Jason","Mr.Ahmad","Ms.Susan","Ms.Julia","Mr.Ben","Mr.Ken","Mr.Singh","Mr.Khan","Mr.Benny","Ms.Molly","Mr.Page","Mr.Jeff","Mrs.Kelly","Mrs.Rima","Ms.Hina","Mr.Ramesh","Mr.Amit" };
// Populate the List from the string array
List<string> namesList = new List<string>(names);
int ch;
int num;
Random rnd = new Random();
do
{
Console.WriteLine("\nMenu\n1. Draw\n2. Reset\n3. Exit\nEnter your choice : ");
ch = Convert.ToInt32(Console.ReadLine());
switch (ch)
{
case 1:
// Draw a winner if all members have not already been selected
if (namesList.Count > 0)
{
// Generate a random number between 0 and size of namesList who is the winner
num = rnd.Next(0, namesList.Count);
// Display the winner on console
Console.WriteLine("\nWinner of raffle draw is " + namesList[num]);
// Remove the winner from the list display count of remaining members
namesList.RemoveAt(num);
Console.WriteLine(namesList.Count + " members remaining to win ");
}
else
{
// All 20 winners have already been selected . Ask the user to Reset
Console.WriteLine("\nAll Winners have been selected. Reset the list to draw a new winner ");
}
break;
case 2:
// Reset the members
Console.WriteLine("\nResetting the draw");
// Clear the old List
namesList.Clear();
// Add the original elements back to the List from names string array
foreach (var rec in names)
namesList.Add(rec);
break;
case 3:
// Exit the program
Console.WriteLine("Exiting the program");
break;
}
} while (ch != 3);
}
}
}
The output of the program is as follows :
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