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Product Marketing: Go-To-Market Strategy & Launch
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.94 GB | Duration: 1h 30m
Learn a complete GTM framework: research, ICPs, positioning, pricing, channels, sales enablement, and launch execution. What you'll learn
Build a complete GTM plan connecting market, customer, value prop, channels, and pricing
Size markets using TAM/SAM/SOM and validate assumptions with real research
Create segmentation, personas/ICPs, and prioritize segments using a scoring model
Run competitive analysis and write a clear positioning statement with true differentiators
Craft value propositions and...